E-Commerce Immersion: Unveiling Augmented Reality's Potential

EasyChair Preprint no. 12074

Abstract

This paper offers an insightful exploration into the transformative power of augmented reality (AR) within the realm of online commerce. This abstract embarks on a journey through the immersive landscapes of AR technology, shedding light on its potential to redefine the online shopping experience. Through a comprehensive analysis of emerging market trends, technological advancements, and evolving consumer behaviors, this paper reveals the symbiotic relationship between AR and e-commerce, showcasing how AR technologies enrich and elevate the digital retail environment. Drawing upon compelling case studies and industry insights, it underscores the profound impact of AR on product visualization, customer engagement, and purchase decision-making processes.

Keyphrases: Product visualization, try, virtual

@Booklet{EasyChair:12074,
  author = {Jane Smith and Chan Li},
  title = {E-Commerce Immersion: Unveiling Augmented Reality's Potential},
  howpublished = {EasyChair Preprint no. 12074},

  year = {EasyChair, 2024}}