Case Studies: Successful Fintech Companies and Their Marketing Approaches

EasyChair Preprint 15093

Abstract

Successful fintech companies utilize diverse and innovative marketing strategies to distinguish themselves in a competitive landscape. These case studies illustrate how companies like Stripe, Robinhood, Plaid, Chime, and Wise (formerly TransferWise) have effectively employed targeted approaches to achieve significant growth and market presence. Stripe focuses on developer-friendly resources, Robinhood highlights its no-fee model, Plaid emphasizes its B2B API services, Chime promotes fee-free digital banking, and Wise showcases transparency in international money transfers. Each company's approach underscores the importance of aligning marketing strategies with business objectives and audience needs to drive success in the fintech industry.

Keyphrases: Customer Engagement in Fintech, Data-Driven Marketing in Fintech, Fintech Marketing Automation, Omnichannel Marketing in Financial Technology, RegTech and Compliance Marketing

@booklet{EasyChair:15093,
  author    = {Kayode Sheriffdeen},
  title     = {Case Studies: Successful Fintech Companies and Their Marketing Approaches},
  howpublished = {EasyChair Preprint 15093},
  year      = {EasyChair, 2024}}