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The Importance of Branding in Fintech's Competitive Landscape

EasyChair Preprint 15134

4 pagesDate: September 28, 2024

Abstract

Branding is a pivotal element in the competitive fintech landscape, playing a crucial role in establishing trust, differentiating from competitors, and enhancing customer loyalty. A strong brand identity helps fintech companies build credibility, attract and retain talent, and drive market growth. Effective branding strategies encompass creating a unique value proposition, maintaining consistency across digital channels, and adapting to market changes. By leveraging branding to foster meaningful connections with customers and convey a clear mission and values, fintech companies can achieve long-term success and navigate the dynamic financial technology sector effectively.

Keyphrases: Customer-Centric Fintech Strategies, Emerging Markets for Fintech 2024, Fintech and Social Media Integration, Influencer Marketing in Financial Technology, Predictive Analytics in Fintech Marketing, Sustainability in Fintech Branding

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
@booklet{EasyChair:15134,
  author    = {Kayode Sheriffdeen},
  title     = {The Importance of Branding in Fintech's Competitive Landscape},
  howpublished = {EasyChair Preprint 15134},
  year      = {EasyChair, 2024}}
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