The Impact of Mobile Technology on Fintech Marketing Strategies

EasyChair Preprint 15092

Abstract

Mobile technology has significantly impacted fintech marketing strategies by enhancing accessibility, personalization, and customer engagement. Through mobile apps and responsive websites, fintech companies offer users convenient, on-the-go access to financial services. Features like push notifications, targeted advertising, and real-time customer support improve user interaction and satisfaction. Innovations in mobile payments, such as digital wallets and contactless transactions, drive adoption and streamline financial activities. Additionally, mobile technology facilitates the integration of emerging technologies like AI and AR, providing new opportunities for engagement and performance optimization. Overall, mobile technology is crucial for fintech companies to adapt their marketing strategies, meet consumer expectations, and stay competitive.

Keyphrases: Customer Engagement in Fintech, Data-Driven Marketing in Fintech, Fintech Marketing Automation, Omnichannel Marketing in Financial Technology, RegTech and Compliance Marketing

@booklet{EasyChair:15092,
  author    = {Alakitan Samad},
  title     = {The Impact of Mobile Technology on Fintech Marketing Strategies},
  howpublished = {EasyChair Preprint 15092},
  year      = {EasyChair, 2024}}