Download PDFOpen PDF in browserA Systematic Literature Review and Analysis of Try-on Technology (VFR)EasyChair Preprint 1586216 pages•Date: February 23, 2025AbstractThe engagement and use of try-on technology continuously grow. The literature on try-on technology is increasing along with this growth but the existing studies that have investigated consumers’ engagement with try-On technology, are with fragmented findings. This study aims to organize and classify literature on try-on technology and evaluate the fashioned studies to facilitate future studies. Scopus and Science Direct are search databases. Content Categorization is conducted on studies of try-on technology published between Jan 2005 and May 2022. They were analyzed based on a literature review approach involving research methodology and key findings interpretation-based assessment. Future research is directed toward managerial and academic implications. Keyphrases: Fashion Industry, Systematic Literature Review, Try-on technology, Virtual Fitting Room
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