Content Marketing in Fintech: Building Trust with Consumers

EasyChair Preprint 15091

Abstract

Content marketing plays a crucial role in building trust with consumers in the fintech industry. By providing educational content, showcasing expertise, and fostering transparent communication, fintech companies can establish credibility and authority. Engaging with the audience through interactive and personalized content, demonstrating social proof with user testimonials, and maintaining a consistent brand identity further enhance trust. Measuring performance and adapting strategies based on feedback ensures continuous improvement and relevance. Overall, effective content marketing helps fintech brands connect with their audience, build strong relationships, and achieve long-term success.

Keyphrases: Customer Engagement in Fintech, Data-Driven Marketing in Fintech, Fintech Marketing Automation, Omnichannel Marketing in Financial Technology, RegTech and Compliance Marketing

@booklet{EasyChair:15091,
  author    = {Toluwani Bolu},
  title     = {Content Marketing in Fintech: Building Trust with Consumers},
  howpublished = {EasyChair Preprint 15091},
  year      = {EasyChair, 2024}}