Personalization in Fintech Marketing: Engaging the Modern Consumer

EasyChair Preprint 15094

Abstract

Personalization in fintech marketing is crucial for engaging modern consumers by offering tailored experiences that meet individual needs and preferences. By leveraging customer data, fintech companies can provide customized recommendations, advice, and communications, enhancing user satisfaction and loyalty. Personalization improves user experience through dynamic content and adaptive interfaces, while technologies like AI and machine learning further refine and optimize these efforts. Transparent practices and personalized loyalty programs also build trust and foster long-term relationships. Overall, personalization is key to connecting with today’s consumers and achieving marketing success in the fintech industry.

Keyphrases: Customer Engagement in Fintech, Data-Driven Marketing in Fintech, Fintech Marketing Automation, Omnichannel Marketing in Financial Technology, RegTech and Compliance Marketing

@booklet{EasyChair:15094,
  author    = {Adeoye Ibrahim},
  title     = {Personalization in Fintech Marketing: Engaging the Modern Consumer},
  howpublished = {EasyChair Preprint 15094},
  year      = {EasyChair, 2024}}