Shaping the Future: Augmented Reality's Influence on the Evolution of E-commerce

EasyChair Preprint no. 12882

Abstract

This abstract explores the profound impact of augmented reality on the evolution of e-commerce and its potential to revolutionize the online shopping experience. Augmented reality integrates digital information and virtual elements into the real world, offering consumers immersive and interactive experiences. In the context of e-commerce, AR technology enables customers to visualize products in their physical environment before making purchasing decisions, bridging the gap between online and offline shopping. This abstract delves into the ways in which augmented reality enhances the e-commerce landscape, including improving product visualization, increasing customer engagement, and reducing returns. By allowing shoppers to virtually try on clothing, visualize furniture in their homes, or preview cosmetics, AR transforms the online shopping journey into a personalized and interactive experience.

Keyphrases: e-commerce, evolution, of

@Booklet{EasyChair:12882,
  author = {Julia Anderson and Kurez Oroy},
  title = {Shaping the Future: Augmented Reality's Influence on the Evolution of E-commerce},
  howpublished = {EasyChair Preprint no. 12882},

  year = {EasyChair, 2024}}