One of the main challenges of today is to increase the resilience of individuals to stressful environmental factors and preserve the quality of life and efficiency. Hardiness is a psychological phenomenon, the essence of which is a productive way out of the crisis towards personal growth. Taking into account the effectiveness of information and technological progress, the issue of internalization of AR-technologies in the process of training a competitive, viable specialist who is able to mobilize and self-realize internal potential resources is vital. The scientific article analyzes the possibilities of using innovative AR-technologies in the process of developing the hardiness of the future specialist on the basis of the implementation of competence and subject-personal approach to the introduction of AR-technologies in the educational process in the system of higher education. The article describes the experience of integrated implementation of elements of augmented reality in the program of development of hardiness - Hardiness Enhancing Lifestyle Program based on the concept of BYOD. According to the results of the obtained empirical data the efficiency of using innovative AR-technologies in the structure of mobile applications in the process of development of the components of hardiness of the personality of the future specialist is proved. Prospect for further research is the development of a methodology for integrated implementation of AR-technologies in the practice of higher education in order to optimize the training of future professionals.