Current Trends in the Use of Social Networks in the Retail Sector in Ecuador

EasyChair Preprint no. 10343

Abstract

Social networks have become a fundamental tool for companies in the retail sector in Ecuador. The growing presence of consumers on these platforms has led companies to focus their marketing efforts on creating effective content for their profiles on social networks. However, not all content is the same and it is essential to understand what types of content are the most effective and to obtain positive results in terms of engagement, loyalty and sales. In this article, we will explore the importance of content on social networks for the retail sector in Ecuador, we will analyze some cases of companies and we will present current trends in this field.

Keyphrases: Contenidos, Ecuador, Ecuador., Estrategia, redes sociales, Retail, Tendencias

@Booklet{EasyChair:10343,
  author = {Diego Tapia Núñez},
  title = {Current Trends in the Use of Social Networks in the Retail Sector in Ecuador},
  howpublished = {EasyChair Preprint no. 10343},

  year = {EasyChair, 2023}}