Applying of Analytical Hierarchical Processes to Prioritize Public Relations of Tourist Media Development for Tourism in Narathiwat Province

EasyChair Preprint no. 8794

Abstract

The purpose of this research is to apply the analytical hierarchy process for the development of public relations media for tourist attractions in Narathiwat. In the design of public relations media for tourist attractions in Narathiwat, 20 factors used in the research were identified to tourists by using the Analytic Hierarchy Process (AHP) with the principles of media design with the ADDIE Model, there are 5 steps: Analysis, Design, Development, Implementation, and Evaluation. The sample group used in this research is a group of 400 tourists, randomly selected the sample group. The first 5 factors are cultural attractions of Narathiwat, natural attractions of Narathiwat, Narathiwat's tourist attraction places are diverse according to contextual and cultural conditions, check-in points of Narathiwat Province and accommodation of the natural attractions. The instrument used in this research was the satisfaction assessment of tourist attractions in Narathiwat Province. Using a specific sample group is a group of 30 tourists visiting Narathiwat Province. The satisfaction of tourists was at a good level (x= 4.37  , SD= 0.42 ).

Keyphrases: กระบวนการลำดับชั้นเชิงวิเคราะห์, การท่องเที่ยว, สื่อประชาสัมพันธ์

@Booklet{EasyChair:8794,
  author = {Sutida Chueakhong and Phanpen Thavornprasit and Kornsirinut Rothjanawan},
  title = {Applying of Analytical Hierarchical Processes to Prioritize Public Relations of Tourist Media Development for Tourism in Narathiwat Province},
  howpublished = {EasyChair Preprint no. 8794},

  year = {EasyChair, 2022}}